The focus on mental well-being, stress relief, and self-care is growing, with practices like meditation, mindfulness, therapy, and relaxation techniques aimed at improving sleep, supporting those in grief, and enhancing overall mental health. The Global Wellness Institute reports a cultural shift in 2024, bringing more social and emotional wellness resources for men to deepen their connections with themselves and others. Postpartum care is also shifting toward a more compassionate, holistic approach to support new parents’ physical and emotional health.

According to Body & Soul, one of the top health goals in 2024 is "happiness." Louk McLeod, founder of the meditation platform Soul Alive, suggests that prioritizing mental health builds a solid foundation for all other goals. In 2024, we can expect the non-alcoholic drink market, mind gyms, micro-holidays, and diets to support cognitive function to expand. Destination Deluxe highlights an increased focus on regulating the nervous system and trauma therapy to foster resilience and emotional balance.

Grief-related wellness is emerging as a major trend in wellness travel, notes Condé Nast Traveler. Improved sleep wellness remains a top priority, with treatments like photobiomodulation, neuroacoustic relaxation, and cryotherapy tailored to align with each guest's chronotype and circadian rhythm.

Personalized Wellness & Fitness

There is a growing demand for wellness programs customized to individual needs, factoring in genetics, lifestyle, and personal preferences. This includes tailored fitness plans, prescriptions, beauty regimens, and more. Generative AI is already making an impact in wearables and apps by generating personalized workouts from fitness data, providing companies with new customization tools. Well+Good lists generative AI as a top wellness trend for 2024, highlighting its application in creating smarter fitness experiences, including concepts like the "smart boutique fitness studio" Lumin.

Digital Health

Digital health innovation is expanding with telehealth, wearables, and mobile apps, enabling remote healthcare and real-time health monitoring. According to McKinsey, biomonitoring wearables have advanced to detect stress indicators like cortisol, allowing companies to offer personalized wellness solutions based on real-time data.

Immune Health

Awareness of immune health continues to grow, encouraging an interest in supplements, nutritious diets, and practices that support immunity and longevity, such as bio-hacking and cold plunges. The Global Wellness Institute cites longevity as a rapidly expanding area, blending medical and wellness approaches, with Condé Nast Traveler identifying "living a longer, healthier life" as a key theme for 2024.

Sustainable and Ethical Wellness

Sustainability in wellness is becoming more prominent, with eco-friendly products, clean beauty, and responsible travel choices taking center stage. Sustainable gyms are adopting eco-efficient practices like energy-efficient equipment and biophilic design. Body & Soul also reports a shift towards eco-conscious food choices, reducing food waste, and embracing sustainable agriculture.

Joyful Food

A movement toward whole, plant-based foods is emerging, emphasizing nutrition over restriction. Alcohol and caffeine alternatives are gaining popularity, including natural energy drinks and caffeine-free options like Kuwa and Matcha. Well+Good underscores a joyful and simple approach to eating, where comfort and health come from nutritious, uncomplicated ingredients.

The Blue Zones

The longevity-focused lifestyle of the Blue Zones—such as Okinawa, Japan, and Sardinia, Italy—continues to attract interest. Wellness tourism to these areas is growing, with Thailand’s Kamalaya offering a Blue Zones-inspired retreat featuring plant-based meals, natural movement, and lifestyle practices based on the Power of 9 principles.